“A silent UGC hook you can use to market a health & fitness app - it opens on an odd, satisfying physical action to stop the scroll, cutting straight to the in-app sobriety tracker.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 16x - 186K views where a normal post on the account lands near 12K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A sobriety tracking app. Pull came in at 5/5, 18.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 21K likes, 32 comments, 2.3K shares, and 946 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 186K views run about 0.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 80% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 32% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.