“A riddle-style text hook you can use to market a health & fitness app - it opens with a haunting description of addiction, transitioning quickly to an in-app tool.”

Handler logged this silent ugc post at 32K views, a jump of 55x over the account's median. The Outlier score is exactly that jump, and with 589 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.2% weighted). It promotes A sobriety and addiction recovery app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 441 likes, 2 comments, 12 shares, and 52 saves - the raw engagement Handler reads to place the post in its niche.

Its 32K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 58% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 82% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.