“A wellness habits slideshow you can use to promote a lifestyle app - opening with aspirational aesthetic slides, placing your app mid-sequence to organize saved videos, and closing with more tips.”

This slideshow TikTok post pulled 43K views - 31× what the account typically does (~1.4K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (46.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: An app that turns saved social media videos into actionable tasks and folders.