“A silent 6-second UGC clip you can use to grow a lifestyle app - overlaying a toxic trait text hook about impulsive travel planning over aspirational tropical B-roll.”

62K views on a silent ugc post, 70x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 879 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (11.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Skyscanner. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 3.7K likes, 6 comments, 715 shares, and 117 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 62K views run about 0.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 59% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.