“A comparison slideshow you can use to promote a lifestyle app - alternating photos of recognizable skincare bottles with color-coded screenshots revealing their ingredient safety scores.”

This slideshow TikTok post pulled 350K views - 584× what the account typically does (~599 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (2.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: An ingredient analysis and product rating app.