“A silent before-and-after transition you can use to market a health & fitness app - flashing raw, inflamed acne that cuts instantly to a clear complexion in six seconds.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 66x - 286K views where a normal post on the account lands near 4.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A skincare tracking and routine builder app. Pull came in at 2/5, 1.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 3.2K likes, 5 comments, 18 shares, and 60 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 286K views run about 1.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 55% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 89% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.