“An 8-second silent selfie hook you can use to sell a health & fitness app - gesture to sudden breakouts over dramatic audio, putting a parenthetical tool mention in on-screen text.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 31x - 72K views where a normal post on the account lands near 2.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Nolla, a skincare advice app. Pull came in at 2/5, 1.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 1.2K likes, 2 comments, 12 shares, and 11 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 72K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 69% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 84% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.