“A 12-second silent UGC format you can use to promote a lifestyle app - typing an empathetic reply to a vulnerable anonymous letter on screen before cutting to aesthetic bedroom footage.”

10M views on a silent ugc post, 14908x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 671 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Sincerely. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 221K likes, 333 comments, 1.6K shares, and 9K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 10M views run about 30x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 2% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 85% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.