“A lifestyle POV selfie hook you can use to sell a health & fitness app - transitioning into an iOS screen-recording showing social media locked until step goals are met.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 309x - 111K views where a normal post on the account lands near 359. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A screen-time blocking app that restricts social media access until step goals are met. Pull came in at 5/5, 19.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 5.8K likes, 43 comments, 3K shares, and 972 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 111K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 27% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 29% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 30% of recent health & fitness outliers in the library.