“A green-screen cat meme you can use to grow an entertainment app - syncing a hand inserting an earbud to a whispered audiobook voiceover beat drop that changes the eyes.”

An outlier is a post that beats the account's own baseline, and this other one did by 5907x - 1.8M views where a normal post on the account lands near 305. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A romance audiobook app. Pull came in at 2/5, 1.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 19K likes, 117 comments, 1.2K shares, and 1.9K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.8M views run about 7.4x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 3% of the 425 entertainment outliers we currently track. Its Pull score sits in the top 94% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.