“A comedic reaction video you can use to market a lifestyle app - pairing a cheap-alternative text hook with a 7-second trending sound clip to position your product against expensive competitors.”

75K views on a silent ugc post, 267x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 282 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (21.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A ride-sharing app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 11K likes, 30 comments, 614 shares, and 550 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 75K views run about 0.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 36% of the 1714 lifestyle outliers we currently track. Its Pull score sits in the top 32% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.