“A hardware comparison slideshow you can use to market a lifestyle app - pitting a luxury digital camera against the mobile filter using direct red-cross and green-check overlays.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 339x - 1.1M views where a normal post on the account lands near 3.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A retro camera simulation app. Pull came in at 5/5, 11.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 54K likes, 150 comments, 3.3K shares, and 15K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 1.1M views run about 3.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 32% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 53% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.