“A three-slide couple slideshow you can use to sell a lifestyle app - starting with relationship photos before revealing a lockscreen widget counting down the exact kilometers and days left.”

This slideshow TikTok post pulled 525K views - 468× what the account typically does (~1.1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (18.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A relationship countdown widget app.