“A relatable confession hook you can use to market a health & fitness app - open on an unhinged Gen Z habit scenario before cutting directly to the tracking interface.”

Handler logged this talking head post at 17K views, a jump of 7x over the account's median. The Outlier score is exactly that jump, and with 2.5K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.8% weighted). It promotes Puff Count, a vape quitting and tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 138 likes, 1 comments, 26 shares, and 17 saves - the raw engagement Handler reads to place the post in its niche.

Its 17K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 92% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 84% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.