“A silent UGC hook you can use to market a finance app - it pairs a stressed close-up face and sad music with a text confession about desperate side hustles.”

Handler logged this silent ugc post at 443K views, a jump of 202x over the account's median. The Outlier score is exactly that jump, and with 2.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (5.3% weighted). It promotes A play-to-earn reward app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 12K likes, 345 comments, 473 shares, and 2.1K saves - the raw engagement Handler reads to place the post in its niche.

Its 443K views run about 1.8x the median of recent finance outliers in the library. That reach multiple ranks in the top 28% of the 465 finance outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.