“A viral photo-hack hook you can use to promote a lifestyle app - it displays an aesthetic sunset preview, reveals a stunning result, and screen-records the simple filter trick.”

3.1M views on a app demo post, 8x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 388K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 3/5 (3.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Hypic (photo editing app). Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 70K likes, 131 comments, 1.2K shares, and 10K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 3.1M views run about 9.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 93% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 81% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.