“A silent 6-second car UGC video you can use to promote a finance app - hooking parents with a text overlay comparing a $950 preschool bill to a $1,400 paycheck.”

Handler logged this silent ugc post at 577K views, a jump of 105x over the account's median. The Outlier score is exactly that jump, and with 5.5K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (7.9% weighted). It promotes An investing and personal finance learning app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 42K likes, 906 comments, 145 shares, and 363 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 577K views run about 2.3x the median of recent finance outliers in the library. That reach multiple ranks in the top 41% of the 461 finance outliers we currently track. Its Pull score sits in the top 56% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.