“A seasonal struggle hook you can use to promote a health & fitness app - it opens on a relatable face complaining about cycle delays before revealing the gamified UI.”

Running 25x the account's own baseline, this post reached 327K views against the 13K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A gamified period-tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 9.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 22K likes, 1.4K comments, 1.3K shares, and 653 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 327K views run about 1.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 73% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 57% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.