“A comment-reply walkthrough you can use to market an entertainment app - answering the "how to find your soulmate" question by filming a physical phone screen connecting a music account.”

An outlier is a post that beats the account's own baseline, and this talking head one did by 722x - 857K views where a normal post on the account lands near 1.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Music Soulmate. Pull came in at 3/5, 4.7% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 14K likes, 421 comments, 1K shares, and 5.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 857K views run about 3.3x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 19% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 78% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. It is one of the few Talking Head breakouts among recent entertainment outliers in the library, just 11% of the pool.