“A 12-second silent UGC hook you can use to market a lifestyle app - matching raw front-camera footage with a static text overlay about a dry phone to pitch the solution.”

Handler logged this silent ugc post at 52M views, a jump of 15390x over the account's median. The Outlier score is exactly that jump, and with 3.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.2% weighted). It promotes Equals social app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 974K likes, 1.7K comments, 12K shares, and 29K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 52M views run about 156x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 2% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 87% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.