“A celebratory dance hook you can use to market a finance app - it opens on a relatable payday notification and cuts to high-energy, comedic dancing that visualizes instant financial relief.”

Running 1997x the account's own baseline, this post reached 1.8M views against the 901 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A mobile banking and payment app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 24.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 348K likes, 1.5K comments, 5.6K shares, and 16K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.8M views run about 7.3x the median of recent finance outliers in the library. That reach multiple ranks in the top 2% of the 481 finance outliers we currently track. Its Pull score sits in the top 9% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 70% of them.