“A vulnerable silent-ugc hook you can use to market a health & fitness app - it opens on a raw struggle with food, then highlights a comforting, gamified meal-tracking screen.”

Running 689x the account's own baseline, this post reached 47K views against the 69 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A mindful eating and food relationship app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 40.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 12K likes, 7 comments, 380 shares, and 1.4K saves - the raw engagement Handler reads to place the post in its niche.

Its 47K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 17% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 3% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.