“A silent UGC hook you can use to market a health & fitness app - it opens on a relatable struggles frame before showing a clean, comforting meal journal interface.”

Running 392x the account's own baseline, this post reached 27K views against the 68 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A mindful eating and meal reflection app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 27.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 5.1K likes, 9 comments, 66 shares, and 476 saves - the raw engagement Handler reads to place the post in its niche.

Its 27K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 24% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 14% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.