“A 9-second lip-sync hook you can use to promote a finance app - pairing frantic laptop typing with a text overlay claiming a $5 investment turned into $1,000.”

Handler logged this silent ugc post at 2.6M views, a jump of 102x over the account's median. The Outlier score is exactly that jump, and with 25K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.8% weighted). It promotes Alinea investing app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 16K likes, 41 comments, 157 shares, and 1K saves - the raw engagement Handler reads to place the post in its niche.

Its 2.6M views run about 11x the median of recent finance outliers in the library. That reach multiple ranks in the top 42% of the 461 finance outliers we currently track. Its Pull score sits in the top 99% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.