“A wholesome slideshow hook you can use to market a health & fitness app - it showcases heartwarming parent texts then sneaks a product notification onto the screen.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
141K views on a slideshow post, 5x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 28K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 1/5 (0.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A mental health and breathing app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 843 likes, 10 comments, 19 shares, and 54 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on a static title slide featuring a direct text hook overlay across the center of the frame. It moves across an eleven-slide sequence, cycling through still imagery accompanied by brief written captions on each panel. The visual flow maintains steady pacing through eleven separate beats without voiceover or spoken dialogue. Bold text overlays remain anchored in consistent positions throughout the swipe progression. The featured app interface is introduced midway through the carousel and recurs across the final frames, presenting key UI elements, screen layouts, and in-app functions before concluding on the final slide.
How this post compares
Its 141K views run about 0.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 100% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 95% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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Want to dupe these outliers for your own app?
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