“A relationship pain point talking head you can use to grow a lifestyle app - opening on dry long-distance conversations before cutting between founder footage and daily partner question prompts.”

Handler logged this talking head post at 713K views, a jump of 350x over the account's median. The Outlier score is exactly that jump, and with 2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.4% weighted). It promotes Candle, a relationship and couples app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 40K likes, 99 comments, 2.5K shares, and 9.7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 713K views run about 2.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 31% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent lifestyle outliers in the library, just 14% of the pool.