“A silent 6-second car UGC hook you can use to promote a finance app - displaying a text-heavy hourly budget breakdown that transitions into a direct call to start investing.”

Handler logged this text-heavy post at 15K views, a jump of 8x over the account's median. The Outlier score is exactly that jump, and with 1.9K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.2% weighted). It promotes An investing education app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 161 likes, 3 comments, 0 shares, and 4 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 15K views run about 0.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 96% of the 465 finance outliers we currently track. Its Pull score sits in the top 95% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Text-Heavy breakouts among recent finance outliers in the library, just 5% of the pool.