“A silent UGC format you can use to promote a mobile game - it pairs a high-curiosity hook with footage of an engrossed player tapping through mysterious in-game clues.”

Running 3075x the account's own baseline, this post reached 2.8M views against the 911 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

An interactive detective mystery game is the product on screen. Where reach gets a post seen, Pull - here 5/5, 23.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 279K likes, 513 comments, 39K shares, and 55K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 2.8M views run about 16x the median of recent games outliers in the library. That reach multiple ranks in the top 6% of the 47 games outliers we currently track. Its Pull score sits in the top 21% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent games outliers in the library, at 54% of them.