“A silent UGC format you can use to promote a mobile game - it pairs a high-curiosity hook with footage of an engrossed player tapping through mysterious in-game clues.”

Running 3070x the account's own baseline, this post reached 2.8M views against the 912 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

An interactive detective mystery game is the product on screen. Where reach gets a post seen, Pull - here 5/5, 23.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 279K likes, 513 comments, 39K shares, and 55K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 2.8M views run about 6.9x the median of recent games outliers in the library. That reach multiple ranks in the top 12% of the 184 games outliers we currently track. Its Pull score sits in the top 24% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 34% of recent games outliers in the library.