“A high-intrigue voyeuristic hook you can use to market a mobile game - it opens on a shocked reaction overlaying a true-crime premise, then cuts to hands-on investigation gameplay.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 30x - 52K views where a normal post on the account lands near 1.7K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An interactive detective mystery game. Pull came in at 5/5, 14.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 2.2K likes, 64 comments, 342 shares, and 902 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 52K views run about 0.2x the median of recent games outliers in the library. That reach multiple ranks in the top 71% of the 123 games outliers we currently track. Its Pull score sits in the top 45% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 36% of recent games outliers in the library.