“A face-filter meme hook you can use to market a lifestyle app - personifying an inanimate plant with trending audio to trigger seasonal decor excitement instantly.”

1.8M views on a other post, 2373x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 759 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An indoor plant delivery and care brand. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 20K likes, 0 comments, 632 shares, and 421 saves - the raw engagement Handler reads to place the post in its niche.

Its 1.8M views run about 6.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 9% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 94% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.