“A chaotic reaction hook you can use to sell a lifestyle app - open on a girl laughing on a train before showing a phone screen with a bizarre map event.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 5382x - 11M views where a normal post on the account lands near 2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is TripBFF, a travel meetup and social planning app. Pull came in at 5/5, 10.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 862K likes, 981 comments, 33K shares, and 46K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 11M views run about 33x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 5% of the 1687 lifestyle outliers we currently track. Its Pull score sits in the top 56% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 32% of recent lifestyle outliers in the library.