“A guilt-trip reality-check hook you can use to market a health & fitness app - prompt the viewer to imagine their future self holding their bad habit over relatable bedroom footage.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 87x - 1.3M views where a normal post on the account lands near 15K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A vape-quitting habit tracker app. Pull came in at 5/5, 15.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 138K likes, 2.5K comments, 11K shares, and 2.9K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 49% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 39% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.