“A mirror selfie carousel you can use to market a health & fitness app - hook with an aspirational body-check then display high-contrast in-app screenshots of progress calendars.”

658K views on a slideshow post, 766x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 860 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (12.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Fitness and protein tracking apps. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 16K likes, 112 comments, 834 shares, and 15K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 658K views run about 3.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 16% of the 936 health & fitness outliers we currently track. Its Pull score sits in the top 50% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.