“A listicle relationship hook you can use to market a lifestyle app - it overlays an aspirational couple checklist on silent car video, slipping an in-app streak feature into the list.”

Handler logged this silent ugc post at 414K views, a jump of 327x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (43.4% weighted). It promotes A Bible and prayer tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 115K likes, 510 comments, 7.9K shares, and 8K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 414K views run about 1.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 33% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 10% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.