“A relatable POV struggle hook you can use to market a lifestyle app - it opens on a realistic moral conflict before pivoting to an interactive diagnostic onboarding flow.”

Running 2672x the account's own baseline, this post reached 1.4M views against the 524 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A Christian faith-based habit breaking and addiction recovery app is the product on screen. Where reach gets a post seen, Pull - here 3/5, 3.7% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 42K likes, 62 comments, 159 shares, and 2.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 1.4M views run about 4.6x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 8% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 31% of recent lifestyle outliers in the library.