“A silent UGC format you can use to promote a finance app - hook with a text overlay about spending habits, then cut to a widget showing a shocking $14,000 bill.”

Running 160x the account's own baseline, this post reached 127K views against the 793 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Milo, a budgeting and expense tracking app designed around iOS home screen widgets is the product on screen. Where reach gets a post seen, Pull - here 2/5, 2.1% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 2K likes, 71 comments, 45 shares, and 74 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 127K views run about 0.5x the median of recent finance outliers in the library. That reach multiple ranks in the top 32% of the 461 finance outliers we currently track. Its Pull score sits in the top 90% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.