“A casual dance hook you can use to promote a dating app - it pairs a high-energy trend with high-contrast text addressing a common pain point before introducing a social proof story.”

Handler logged this silent ugc post at 3.4M views, a jump of 1948x over the account's median. The Outlier score is exactly that jump, and with 1.7K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.8% weighted). It promotes A dating app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 53K likes, 61 comments, 213 shares, and 2K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.4M views run about 11x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 10% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 90% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 38% of them.