“A text on screen reaction hook you can use to market a dating app - a creator reacts with excitement and smirks upon matching with their crush, leveraging relatable dating dynamics.”

Running 20115x the account's own baseline, this post reached 50M views against the 2.5K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Duet dating app is the product on screen. Where reach gets a post seen, Pull - here 2/5, 1.7% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 783K likes, 795 comments, 2.7K shares, and 12K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 50M views run about 131x the median of recent outliers in the library. That reach multiple ranks in the top 6% of the 47 other outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent outliers in the library, at 38% of them.