“A step-by-step tutorial slideshow you can use to promote a finance app - it hooks with a high-earning promise then holds attention using swipeable walk-through screenshots.”

This slideshow TikTok post pulled 796K views - 1589× what the account typically does (~501 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (9.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A creator monetization platform.