“A reaction-first demo you can use to market a lifestyle app - it opens on a wholesome partner POV, then captures high-retention screen footage of interactive daily couple questionnaires.”

12K views on a app demo post, 1x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 12K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (9.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A couple connection and daily check-in app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 916 likes, 5 comments, 21 shares, and 43 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 12K views run about 0.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 98% of the 47 lifestyle outliers we currently track. Its Pull score sits in the top 69% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent lifestyle outliers in the library, at 29% of them.