“A silent UGC lockscreen reveal hook you can use to market a lifestyle app - start with a dramatic emotional selfie reaction before flipping the camera to show off the couple widget.”

Handler logged this silent ugc post at 74K views, a jump of 13x over the account's median. The Outlier score is exactly that jump, and with 5.7K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (52.8% weighted). It promotes A couple lock screen widget app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 19K likes, 27 comments, 3.1K shares, and 1.8K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 74K views run about 0.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 85% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 4% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.