“A tablet gameplay demo hook you can use to market a mobile game - crack open the device case, then flip through photorealistic suspect boards, bank statements, and text logs.”

664K views on a app demo post, 1127x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 590 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (29.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Coldtrace. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 66K likes, 128 comments, 5.8K shares, and 27K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 664K views run about 2.0x the median of recent games outliers in the library. That reach multiple ranks in the top 21% of the 139 games outliers we currently track. Its Pull score sits in the top 14% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.