“A candid third-person POV hook you can use to promote a mobile game - show someone obsessively solving a simulated crime case with physical notes and dramatic shocked reactions.”
74× outlier4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
74K views on a silent ugc post, 74x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (10.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Cold Trace. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 3.4K likes, 85 comments, 316 shares, and 732 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The video runs for about 14 seconds without spoken audio, opening on a live-action shot of a woman interacting with a phone screen. The post uses a casual third-person hook delivered entirely through text overlays and the accompanying caption. Across two distinct visual beats, the camera shifts between an over-the-shoulder view of the person tapping through screens and direct close-ups of the mobile interface. The pacing remains steady, showing the user navigating investigation files, reading evidence cards, and sorting through in-app clues. The product remains visible on screen throughout the entire clip, framed inside the physical device.
How this post compares
Its 74K views run about 0.2x the median of recent games outliers in the library. That reach multiple ranks in the top 56% of the 141 games outliers we currently track. Its Pull score sits in the top 62% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 34% of recent games outliers in the library.
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Want to dupe these outliers for your own app?
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