“A four-second UGC hook you can use to promote a finance app - cutting from a creator intro to a screen recording showing a cashback balance ticking up to the beat.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 10x - 377K views where a normal post on the account lands near 38K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A cashback and shopping rewards app. Pull came in at 2/5, 1.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 2.7K likes, 14 comments, 23 shares, and 279 saves - the raw engagement Handler reads to place the post in its niche.

Its 377K views run about 1.5x the median of recent finance outliers in the library. That reach multiple ranks in the top 90% of the 461 finance outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few App Demo breakouts among recent finance outliers in the library, just 5% of the pool.