“A candid family-caper hook you can use to market a finance app - it features a kid eagerly fetching a discarded receipt to feed her parent's points-scanning habit.”

Handler logged this other post at 2.7M views, a jump of 796x over the account's median. The Outlier score is exactly that jump, and with 3.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.5% weighted). It promotes A receipt-scanning rewards app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 190K likes, 805 comments, 13K shares, and 3.3K saves - the raw engagement Handler reads to place the post in its niche.

Its 2.7M views run about 11x the median of recent finance outliers in the library. That reach multiple ranks in the top 9% of the 481 finance outliers we currently track. Its Pull score sits in the top 47% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.