“A 6-second lip-sync hook you can use to promote a health & fitness app - lip-syncing the 'bitch with a backstory' audio in a car to joke about relentless calorie-tracking notifications.”

Handler logged this talking head post at 311K views, a jump of 75x over the account's median. The Outlier score is exactly that jump, and with 4.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (16.0% weighted). It promotes A calorie tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 37K likes, 100 comments, 918 shares, and 2.3K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 311K views run about 1.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 51% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 38% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.