“A menu-anxiety hook you can use to promote a health & fitness app - opening on unlabelled restaurant food before showing how an AI-photo feature instantly calculates the calories.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 30x - 31K views where a normal post on the account lands near 1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie-tracking and meal-logging app. Pull came in at 3/5, 3.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 632 likes, 9 comments, 15 shares, and 82 saves - the raw engagement Handler reads to place the post in its niche.

Its 31K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 69% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 78% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.