“A silent direct-to-camera gaze you can use to market a finance app - driving viewers to confess their debt and budgeting secrets in the comments under a five second text loop.”

Handler logged this silent ugc post at 62K views, a jump of 22x over the account's median. The Outlier score is exactly that jump, and with 2.8K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.2% weighted). It promotes Peek Money app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 861 likes, 136 comments, 8 shares, and 46 saves - the raw engagement Handler reads to place the post in its niche.

Its 62K views run about 0.3x the median of recent finance outliers in the library. That reach multiple ranks in the top 75% of the 461 finance outliers we currently track. Its Pull score sits in the top 89% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.