“A 9-second slideshow you can use to promote a finance app - hook grads with a maturity joke, then transition to a cute, gamified home-screen budget widget.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 140x - 105K views where a normal post on the account lands near 749. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A budgeting and personal finance app. Pull came in at 5/5, 10.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 5.5K likes, 17 comments, 171 shares, and 1.1K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 105K views run about 0.4x the median of recent finance outliers in the library. That reach multiple ranks in the top 36% of the 464 finance outliers we currently track. Its Pull score sits in the top 42% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few App Demo breakouts among recent finance outliers in the library, just 6% of the pool.