“A silent car-selfie hook you can use to market a finance app - putting a flawed $22-an-hour budget in on-screen text to drive angry math corrections in the comments.”

Handler logged this silent ugc post at 384K views, a jump of 76x over the account's median. The Outlier score is exactly that jump, and with 5.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.6% weighted). It promotes A beginner-focused investing app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 7.5K likes, 69 comments, 59 shares, and 533 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 384K views run about 1.6x the median of recent finance outliers in the library. That reach multiple ranks in the top 50% of the 461 finance outliers we currently track. Its Pull score sits in the top 86% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.